The rising domestic economies-particularly those in East and West Africa, growing disposable income, and expanding population drive increased markets for consumer products, which push the printing and packaging industry’s rapid development in Africa.

With increased urbanization and mobility becoming the norm in societies in Africa and across the world, the move towards small packs and multipacks is becoming more important. For manufacturers, this trend will create opportunities to encourage brand switching. Merchants will adopt these products as they save shelf space and rely on attractive packaging to boost sales.